Thursday, June 18, 2009

Biore-noia

It used to be that being "too old for acne but too young for wrinkles" was called: not having a skin problem. But it seems that there is not enough money to be made from discovering a need and catering to it. Now we have to create needs, and the easiest way to create a need is to create a problem.

Enter Biore, the skin product for people who don't have skin problems. You see having skin that is neither oily nor dry is now no longer having good skin, it is having the "problem" of "in-between" skin. Don't worry, keep slathering unnecessary products on it and I am sure it will be screwed up in no time.

I mean, seriously, you cannot make this shit up: "Over acne angst? Too young for wrinkle remedies? You and 21 million other women have in between skin. We have create a space just for you ... and nobody else". Nobody else, presumably, than those other 11 million, 900 thousand and 99 other in-betweeners with whom you are meant to interact in a skin care social networking "space" based on the compulsion to treat the terrible problem of not having problem skin.

What next? The umbrella for days when it is neither rainy nor sunny? Perhaps the transparent rug for people who want the inconvenience of having some things to vacuum but still want to be able to see their floorboards. Or maybe I am just bitter because my acne and wrinkle phases decided to overlap, excluding me forever from that coveted "in between" status....

21 comments:

Clair Dickson said...

Well, you can't sell products without "need."

But I love your invisible carpets idea! Just wait... we'll see those some day. =)

Karen said...

Ha! They had to really work to think up this campaign.

cady said...

i've noticed that too. they think that everyone has to have a problem.

BarbaraRae said...

Less is best...oops..then they would not have sales or a product! No problem here!

Maureen said...

It's like all the drug products that help solve the latest "disorder". I don't know what half of them are!

ConnieFoggles said...

I'd like to know who those women are! I'd be in my glory to not have acne of wrinkles. I'm with you, I have overlapping problems. What a joke.

David Tulloch said...

10 Are you alive? Then use Product X.

20 If not then Product Y.

30 GOTO 10

spygrrl said...

@ david.... hehe.

MorgansMummy said...

Yeah people just cant be how they are these days. You always have to be putting something on your face even if it is perfect.
Its funny because whenever we go to the shops my fiance picks on me and says I will need to start buying anti wrinkle cream soon haha

Solo Ad Explosion said...

LOL! Sometimes we are suckers for anything out there to try it out!

Linda said...

I am sure that I am in the "in between" and I think I will stay there! No reason to try out some of this stuff just to give away money I do not have! :)

corrin said...

They think everyone has to have a problem! I guess that's how they create a need for a product that shouldn't even be!

Diane Scott said...

When I saw this commercial all I could think of was "Oh my god." But then again, maybe if it had been me with the thought and "invention" I'd be laughing all the way to the bank LOL!

Mkcoy said...

Hey well what about us men? I have skin that is ok one month and gets dry and irratated the next! I need a product that keeps me somewhere in between as well.

Tuscan Capo said...

I use a combination of two wonderful products for the skin: soap and water.

Karen said...

LOL I love the un umbrella idea.

Lynn said...

LOL. Remember the show about nothing? It was a huge hit! hehe. Love the umbrella idea. With these hot days it would be nice to use plus if it could spray a mist that'd be great. ;)

Christina thecoffeelady said...

I think I missed the "in between" skin.... I now have acne with wrinkles!

Maureen said...

I don't care for Biore products- regardless of what they are for

BarbaraRae said...

I think David's got it right!

Anonymous said...

You must have been channeling George Carlin on this one.... reading it outloud, was hysterical....even got the old man to chortle,

Fun piece, me...sunscreen and water...and nothing much else...

sm