For the record, breast feeding is normal, natural and admirable. If a girl imitates breast-feeding with a doll after seeing it, that would be perfectly normal play.
But, at the danger of agreeing with the Daily Mail, designing a doll for the specific purpose of simulating breast feeding, complete with strap-on nipple, is ... odd. And "odd" is putting it mildly.
I don't know, maybe it is fine in the context of Spanish culture, but making this an export product was, IMHO, a mistake. Or maybe I am a throwback because it never bothered me that newborn dolls came with bottles. Not that I would consider, even for a second, giving a young girl a newborn doll unless she asked for it.
Oh well. It won't be the first time I was caught being a hypocrite.
But until people are ready to see actual breast-feeding in public without blinking, complaining or deleting it from facebook, I doubt it will be considered a fine recreation activity for the 5 to twelve set.