My mind was partly on making cookies over the kitchen counter, but I knew Fringe should be on. I looked up and saw some random family in a car for an extended period of time. I thought, that's not Fringe, that's a car commercial.
Then the car is almost struck by spooky lightning. So I think, what a minute. Maybe that is Fringe.
The the family escape with conspicuous use of a rear view screen, and a close up on the 'Ford Contour' logo on the back bumper. So I think, no, this is a car commercial.
Then the scene changes to the hospital and Walter Bishop is watching over his unconscious son. So, wait, what? This is Fringe.
Then there is a commerical break and the very first ad is for the Ford Contour. And I think: you bastards!
Don't tell me that the overly long scene with throw-away characters and stunt driving that did very little to advance the plot wasn't bought and paid for by Ford as much as the commercial that followed it.
A new low for product placement and right in the middle of what used to be my favorite show.