How do you make a diet soda that appeals to men?
a) Paint the can gray
b) Make a video where a man punches a snake
c) Use the tag line: "It's not for women"
d) Make a diet soda that does not taste like anti-freeze.
Victor and I are sitting in LAX, waiting for a plane that’s been delayed
three times, but it doesn’t even matter because THIS HAPPENED: And then I
thought ...
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