Thursday, April 5, 2012


I am not entirely sure what is happening to the word "Simple", at least in relation to women.

Real Simple magazine seems to be mainly about making pointless things, buying pointless things, and following trends. And men, well, they are actively dis-invited from reading it.

And Simple cleansing comes in wipes in a plastic container.

That said, I have them because I used Klout and got offered them as a free "perk"--which isn't actually very simple to begin with.

And I kind of liked them, and I liked the idea of simple natural ingredients.

Above the fold is says: vitamins, alcohol (no oils), no perfumes or dyes.

Then, under the fold of the packaging seal I read the ingredients:
  • water (okay)
  • cetearyl isononanoate
  • panthernol, 
  • glycerin, 
  • glyceryl stearate, 
  • cetearyl alcohol, 
  • ceteareth-20, 
  • ceteareth-12,  
  • sodium citrate, 
  • 2-bromo-2-nitroprpane-1,3-diol, 
  • disodium EDTA, 
  • phenoxyethanol, 
  • methylparaben, 
  • propylparaben (what?)

If that's simple, I'd hate to see complicated.


Marchel said...

I liked Simple when it first came out but not so much anymore. It no longer seems Simple!

Jacob Detering said...

What's more amazing is that complicated is somehow cheaper to make that simple..