...Who realize that a lady can't hold an object that is pointy on one end unless it is pink one the other.
Seriously, this is just a pink tool set. Men and women can both use it. But I seriously doubt many people, male or female, give a damn whether their pliers match their decorating scheme.
Or is it also "ladified" is in other ways and not just color? The catalog offers no "gentleman's tool kit" against which to compare it.