Wanting it, badly

Today the front page of the New Zealand news site Stuff tastelessly juxtaposes a tale of a model who almost died from an eating disorder, with a list of 5 reasons you're not losing weight.  The last of which is "you don't want it badly enough".

I know it's a strange place to draw the line...

While I think it is perfectly fine to dress up like the TARDIS, dressing up like the TARDIS control panel is just weird.