The first news report I saw on Beezin' made it perfectly clear that it was hoax report. The idea is that kids are getting high by putting lip balm on their eyelids. The way I could tell it was fake was:
1) Putting lip balm on your eyelids will not make you high
2) It is clearly a version of the South Park satire "Cheesing" (from the episode "Major Boobage")
But due to the high level of apparently not giving a fuck amongst major news outlets, this story has been treated as real by a wide array of TV station and newspapers. The story seem particularly popular with Fox affiliate stations. Do they not have Google?