Logically speaking 'supervert' would be the opposite of 'subvert', and Mattel is a master at it.
Do you remember the song "Barbie Girl" by Aqua?
Do you remember how Mattel tried very hard to sue for copyright infringement (and failed because the song is a parody and so "fair use").
And yet today, over ten years later, I saw a TV advertisement for a barbie doll with hair you can style that used the distinctive hook from the song.
And that's not all, look at this:
I guess money always wins in the end?
Barbie Girl embraced by Mattel
Years Later, Mattel Embraces ‘Barbie Girl’