Logically speaking 'supervert' would be the opposite of 'subvert', and Mattel is a master at it.Do you remember the song "Barbie Girl" by Aqua?
Do you remember how Mattel tried very hard to sue for copyright infringement (and failed because the song is a parody and so "fair use").
And yet today, over ten years later, I saw a TV advertisement for a barbie doll with hair you can style that used the distinctive hook from the song.And that's not all, look at this:
http://www.youtube.com/watch?v=_u-bWHFDf6M
I guess money always wins in the end?
See also:
Barbie Girl embraced by Mattel
Years Later, Mattel Embraces ‘Barbie Girl’