Sunday, July 5, 2009

Another advertsing WTF



Creepy: beautified image of a man restraining a tense woman.
Nasty: pack of guy watching on
Full-fledged WTF: the idea that glorifying a rape scenario will enhance a fashion brand's image.

17 comments:

David Tulloch said...

Is it just my imagination that most of the guys are looking at each other, not her?

corrin said...

It's just bizarre. I can stomach an ad not having anything to do with the product that it is selling if it's artistic in some way, but this one is just thoughtless.

BarbaraRae said...

This is WAAAAY over the top! Or is that supposed to be on top? Totally thoughtless, and what are they trying to sell? Don't want it , whatever it is!

David Tulloch said...

I used to work with advertisers ... they had a saying that as long as they got people talking about an ad, for whatever reason, then it had worked.

I guess it is getting harder to provoke a response from the jaded public, so they push beyond the boundaries of taste more and more.

Although, you do wonder what the 'target audience' is for this? Do you have rape fantasies? Then we have the clothing range for you. You'll look fantastic and stylish as you are violated repeatedly. They'll remember you clothes just as much as your cries of anguish and fear ...

Ick, ick, ick, ick, ick. I'm going to have a shower.

Karen said...

So many ads have nothing to do with the actual product. In fact, I have to think, what the heck are they advertising?? So dumb of the agencies.

Christina the coffee lady said...

Violence sells.

MorgansMummy said...

WELL! Its got my attention hahahaha.

Tuscan Capo said...

Clearly to me, the advertisers are attempting to encourage a proactive acceptance toward sharing, 'cause it appears to me like this group has run out of tanning oil and are only trying to group share what's left. Sssheesh folks, the negative assumptions leaping out over a totally innocent ad! No wonder the world is such a cold, suspicious place.
;)

Solo Ad Explosion said...

All I can say is that at least he is on her side!

Linda said...

Too many guys hangin around watchin.

cady said...

it does grab your attention but in the wrong way in my opinion.

BarbaraRae said...

Ya..grabs your attention like taking turns. WRONG message!

Clyde Durgin said...

It's ads like this that make me ashamed to admit that I work in advertising.

Sadie said...

That's really strange... My guess would be that it's a marketer's idea to see if bad advertising would "really" have an impact on the brand, since it's such a huge name

Tanya said...

media lit was my fave subject in college. This is so typical of advertisers... you will find a lot of b.s. in print ads if you take the time to analyze the message.

Diane Scott said...

And "they" blame video games....

Maureen said...

I don't really get violence from the image. Looks like they are trying to put as much skin in the image as possible....my guess is they are targeting men