A lot of energy is devoted to fashion that displays the upper torso assets of the female to best advantage. But in the last century fashion that does the same for the lower torso assets of the male have been neglected.
JLS (a.k.a. Jack the Lad Swing) seems to have broken some new ground in groin-enhancing trouserwear in a recent appearance. While not going the full codpiece, JB is certainly making the most of what he has.