Tiberious: be a hot guy, be a Captain! (Boldly Go).
Red Shirt: be a dude who is totally about to die (Because Tomorrow May Never Come).
And for women (not pictured)... Pon Farr: (Drive Him Crazy)
Because women aren't captains, or monster bait, the are something men fight to win like some kind of scented trophy.
Janeway would not be amused.
Would You Date A Guy Who … Wears Star Trek Cologne?
Star Trek cologne coming in April
Eau de nerd