Thursday, March 19, 2009
Via: Starbucks Instant Coffee
As Chicago (along with Seattle) is one of the test markets I got a hold of a sample of VIA, Starbucks new brand of instant granulated coffee. I would rate it is solid: Meh.
Via is certainly better than the instant coffee that was made back in the days where they would grind up anything that even looked like a coffee bean. It is solidly drinkable and a good option if you, well, don't have any other options. I would rate it about the same as basic cheap drip coffee.
Via has a pleasant but one-note taste with that slightly burnt edge that I associate with Starbucks. So if you like the taste of Starbucks coffee, I guess VIA has that taste. I dare say I will stick with buying whatever filter-ground coffee is on sale at Peapod.
Brew review: Starbucks’ VIA
Just add water: Can granules ever pass the taste test?
"From the Comfy Chair": Want to make Juan happy? Clean the bathroom!