Monday, October 12, 2015

Gendered Jerky

New in the ranks of necessarily gender food is Bombshell Jerky.  It is meant to be a low cal jerky treat for women.  Somehow "for women" means equating each flavor with a pin-up girl.

Now obviously I am all about the feminist reclaiming of classic pinup girl looks.  But actually objectifying a meat product with a female image, that goes rather too far to be in anyway ironic.

Especially with the "exotic" flavor being paired with a girl of Asian appearance, which takes the overall stereotyped nature of their marketing into distinctly dubious territory.

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