Playboy without nude women?

There are many ways to over-extend your brand.  Like Harley Davidson cake decorating kits, or Star Wars coffee creamer.  But this really takes the cake in terms of outright abandoning your brand identity.

Playboy is going to try and enter the space of general lad's magazine by no longer having pictures of naked ladies. It has long been the case that Playboy did carry good journalistic stories, but without nudity--what exactly is it?

Probably just a new entrant into the lad magazine space already crowded by bolder, hipper, and more authentic-feeling magazines like GQ, Maxim, Esquire and FHM.